For the launch of Johnnie Walker House in Shanghai – a four story house used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process – Wade worked with Diageo and creative agency LOVE in designing the Johnnie Walker 1910 Commemorative Edition bottle.
As a series of commemorative edition bottles, this told the story, in print, of the Johnnie Walker whisky brand and its passage from Scotland to China running around and across seven bottles.
Referencing the Chinese decorative style of blue and white porcelain, the Johnnie Walker Blue brand was a “for sale by invitation only” blend, with only 1,000 bottles being created for the House.
The design won a coveted D&AD yellow pencil award in 2012. Originally intended solely for the Shanghai experience, the project was so successful that it has been developed further and taken to Mumbai, Seoul, Taiwan as well as Schipol Airport.