Company Established
We can trace the history of Wade to the traditional home of english ceramics, Stoke on Trent,England.
Originally founded in 1810 as a producer of ceramic items for industry, Wade has evolved over the years to become one of Britain’s most cherished manufacturers. Just like our designs, our history is illustrious. With the influence of many leading names in the ceramics industry, we’ve been fortunate enough to deliver beautiful commemorative pieces for many iconic moments in 20th century history. The following video outlines some of our achievements.
We can trace the history of Wade to the traditional home of english ceramics, Stoke on Trent,England.
Wade initially produced products for the textile and wool spinning industries, as well as manufacturing bottles for the growing beer breweries in Staffordshire.
Sir George Wade joined the business in 1910 & moved into Manchester Pottery in Burslem, Staffordshire.
Jessie Van Hallen joins Wade; a highly talented designer renowned for her creation of ceramic figurines based on celebrities and film stars.
Wade Heath became involved in commemorative items making mugs and plates for the Silver Jubilee of King George V
The famouse Wade Whimsies were introduced as miniature collectables; the first set consisting of a leaping fawn, horse, spaniel poodle and squirrel.
As the World Cup kicked off in England, we also did our bit for international trade with the start of our 50 year relationship with Red Rose Tea in Canada.
Beauford Plc's pottery factories were bought out by Wade. Edward Duke became Chairman of Wade Ceramics and Paul Farmer became Managing Director.
We were proud to collect the big one at the Midlands Business Awards in respect of our outstanding leadership, improved profitability and long-term business success.
We invested £8m in a new factory with the latest robotic manufacturing equipment and pressure casting machines. HRH The Duke of Kent commemorated the official opening.
We worked with renowned marketing agency, Armstrong to craft a new brand identity encapsulating our heritage,quality and market leading innovations.