When you’ve pulled out all the stops to create a high-quality limited edition gin, naturally you want a bottle that’s equal in every way.
That was the thought process of Salcombe Distilling’s co-founder Angus Lugsdin, who approached Wade Ceramics having seen our Johnnie Walker limited edition bottle at the Packaging Innovations in February 2018.
Angus had a simple yet prescriptive brief. Their upcoming Salcombe Gin Voyager Series of gins required a bottle – clearly bespoke, but sharing similar proportions to their existing ‘Start Point’ bottle (so it could be clearly identified as part of the family).
As always, the Wade Ceramics team was only too happy to help. Salcombe Gin chose a distinct white ceramic bottle, strengthening their positioning as a luxurious brand.
Alongside the embossed outline of the gin pennant – hugely important as a core element of their branding – the bottle featured bespoke copper stoppers commissioned for the series, together with phrases that capture the brand’s essence such as ‘Taken from the wind’ and ‘Born of the sea’.
Plans are now afoot for Wade to continue our working partnership with Salcombe for the foreseeable future as they release two to three Voyager Series gins every year – each one a collaboration with a world-renowned chef or iconic winemaker.
Angus Lugsdin, Salcombe Distilling co-founder said: “We have enjoyed partnering with Wade Ceramics on creating a bespoke bottle for our Voyager Series limited edition gins and found them to be very responsive at every step of the design and delivery process.”