Wade works with Paddington Bear

17th June 2015

To promote the release of the Paddington Bear movie at the end of November, London hosted The Paddington Trail. More than 50 Paddington Bear statues were dotted around London close to museums, parks, shops and key landmarks. Each bear was lovingly created by an artist, designer or celebrity.

We were approached at the end of 2014 with a fantastic opportunity to work alongside Selfridges and Studio Canal for the new Paddington Bear movie. We were asked if we could create miniature ceramic figures to replicate some of the celebrities Trail Bear designs.

The Miniature Trail Bears, which we produced here in our factory in Stoke-on-Trent, were sold in Selfridges in London and a portion of the proceeds were donated to the NSPCC!
In total we produced around 2000 figures which were sold in their own suitcase-shaped box with a certificate of authenticity.

The full sized Paddington Trail bears were also auctioned off to raise money for charity. It was a huge success with around £950,000 being donated to the NSPCC (National Society for the Prevention of Cruelty to Children), ChildLine and Action Medical Research!

We produced the designs shown below:

All Bears

We’re extremely proud to have been involved with such a fantastic project and are honoured to have been able to help raise money for the NSPCC! Having our produce sold in Selfridges in London was a real privilege and we know these pieces will become valuable British treasures to people and their families for many years to come.

We’d love to know if you managed to get your paws on one of these Limited Edition figures, or maybe even the whole set? Let us know by sending us a picture on any of our social channels.

If you missed out on the chance of purchasing a ceramic Miniature Trail Bear then don’t worry! The classic Paddington is still available to buy from the Paddington Bear Shop located at Paddington Station in London.

Some of the brands we work with
Nelsons Gin logo
Thorntons logo
Tetley logo
Tullamore Drew logo
Natwest logo
Harrods logo
Glenfiddich logo
Famous Grouse logo
Coronation Street logo
Colmans logo
Cadbury logo
Bells logo
Porto Ramana logo
Lakeland logo