Wade’s heritage unites the best of British workmanship with contemporary and innovative style shown in our premium quality products.
Edward Duke, Chairman, and Paul Farmer, Managing Director, are the strategic leaders of the Wade team and their philosophy is that people are key to a thriving business and the clay that holds Wade together. Attention to the well-being of our staff, training and effective communication are vital to a happy environment and the continued success of Wade.
Wade use the skills of an experienced team to select the best ceramic processes and materials to ensure we always meet the requirements of our customers. We employ a number of traditional processes such as slip casting, plastic clay pressing and extrusion as well as pressure casting techniques to ensure dimensional accuracy and quality replication of products. We use glaze, underglaze/enamel colour and print to decorate and finish the pieces.
Our vision of a new factory equipped with the most advanced, fully automated plant and machinery for ceramic hollowware production came to fruition in 2010 when it was officially opened by the Duke of Kent. We work hard to constantly keep abreast of developments and invest in proven technology to stay ahead of competitors.
Wade is conscious of its environmental responsibilities and strives to improve green credentials by utilising waste heat from kilns to dry out products. Waste water is recycled through an effluent treatment plant, reused to clean machinery. Excess clay is salvaged and any broken product, biscuit or glaze is ground to dust by a local manufacturer to be remade into tiles. We’ve also put together an informative video about our approach to water recycling…