Wade Heritage

What Drives Our Success

Wade’s heritage unites the best of British workmanship with contemporary and innovative style shown in our premium quality products.

Our People

Skilled Team Work

Edward Duke, Chairman, and Paul Farmer, Managing Director, are the strategic leaders of the Wade team and their philosophy is that people are key to a thriving business and the clay that holds Wade together.  Attention to the well-being of our staff, training and effective communication are vital to a happy environment and the continued success of Wade.

Manufacturing Processes

Traditional And Pioneering Techniques

Wade use the skills of an experienced team to select the best ceramic processes and materials to ensure we always meet the requirements of our customers. We employ a number of traditional processes such as slip casting, plastic clay pressing and extrusion as well as pressure casting techniques to ensure dimensional accuracy and quality replication of products. We use glaze, underglaze/enamel colour and print to decorate and finish the pieces.

Technological Innovation

State-Of-The-Art Factory Machinery

Our vision of a new factory equipped with the most advanced, fully automated plant and machinery for ceramic hollowware production came to fruition in 2010 when it was officially opened by the Duke of Kent. We work hard to constantly keep abreast of developments and invest in proven technology to stay ahead of competitors.

Corporate Sustainability

Reduce, Re-use and Recycle

Wade is conscious of its environmental responsibilities and strives to improve green credentials by utilising waste heat from kilns to dry out products. Waste water is recycled through an effluent treatment plant, reused to clean machinery. Excess clay is salvaged and any broken product, biscuit or glaze is ground to dust by a local manufacturer to be remade into tiles. We’ve also put together an informative video about our approach to water recycling



Bessemer Drive Stoke on Trent,
Staffordshire, ST1 5GR. England.

T 00 44 (0)845 481 0206
F 00 44 (0)845 481 0207
E enquiries@wade.co.uk

USA – Wade Ceramics LTD

900 Merchants Concourse,
Suite 211, Westbury, NY 11590

T 516 368 8251
F 516 248 4518
E enquiries@giftwarebywade.com